Data isn’t reporting. It’s competitive advantage.

Most analytics tools give you dashboards. Ours gives you leverage.

At IPH, we’ve just launched a product designed for FMCG manufacturers and distribution partners who are ready to use data not just to observe, but to act. This isn’t another BI layer. It’s a tool for driving real growth in sales, margins and market share—at the store level, and in real time.

What makes it different?

We’re not focused on KPIs for the sake of reporting. We’re focused on visibility that leads to action.

Here’s what the product delivers today:

• Clear insight into price dispersion across regions and store formats

• Store-level breakdown of how your pricing strategy is executed

• Measurable promo effectiveness, linked to actual sales uplift

• Share of sales by geography, channel, and competitor set

• Heatmaps of brand presence, showing where you’re winning—and where you’re not

The common thread is simple: clarity, relevance, and operational impact.

This is data used as a strategic asset, not a decorative slide in a business review.

None of this would be possible without the team at IPH, who approach data with a builder’s mindset and a commercial lens. Nor without our partners who understand both the speed and the substance required to co-create something new. Special thanks to the team at Deloitte, who worked closely with us in shaping this product from the ground up.

The product is live. And the first users are already putting it to work.

If you’d like to explore the live version or see how it could work in your business context, feel free to reach out—or visit us at www.iph.com.pl.

More soon.

Adam Bąkowski