Adam Bakowski
Available for CEO/COO roles in scale-ups and high-growth tech companies.
Proven P&L leader with a track record of scaling digital platforms, driving operational excellence, and delivering measurable shareholder value in PE-backed environments.
CURRENT FOCUS:
Leading regulated, omni‑channel consumer businesses
Driving data‑driven turnaround and culture change in multi‑country / matrix organizations
Working with PE funds and corporate owners on 3–5 year value‑creation plans and execution
Selected achievements from my CEO and board-level roles in PE-backed tech, SaaS, and data platform companies. Each case demonstrates operational scale, shareholder value creation, and measurable impact.
As CEO of IPH with full P&L accountability, I built Eurocash Group's data monetization platform for retail and FMCG sectors. Platform delivery significantly increased Eurocash’s data monetization capability and strategic market value, establishing a new digital revenue stream for the Group
Built a data platform in a heavily regulated FMCG/retail environment with strict governance and compliance requirements
• Ran an omni‑channel, data‑driven P&L combining offline POS and digital channels
• Worked closely with a corporate HQ and multiple stakeholders on risk, compliance and investment decisions
Key achievements:
• Built data aggregation platform: 12,000+ points of sale, 140+ brands
• Launched strategic partnership with Deloitte for enterprise data monetization
• Achieved full-scale implementation in just 18 months – a record timeline in the Polish retail & FMCG sector
Completed transition in October 2025.
Telematics Technologies
2017 – 2023
As co-founder and CEO, I led Telematics Technologies’ transformation into Poland’s leading provider of insurance telematics, fleet analytics, and digital navigation. I was fully responsible for company strategy, P&L, investor relations, and all day-to-day operations including sales, product development, IT, and marketing.
Strategic partnerships with major insurers and telcos (PZU Group, Orange, Play, Plus, T-Mobile) secured dominant market positioning and defensible competitive advantages in the Polish telematics sector. I expanded the company’s SaaS offering for fleet telematics and analytics, and built a long-term partnership with PZU Group (36% market share), delivering crash detection and usage-based insurance services driven by machine learning analytics—with over 500,000 policies sold and 100,000 crash detection end users.
Developed proprietary IoT hardware and AI-driven crash reconstruction algorithms, building scalable IP assets and entry barriers for competitors. Scaled our digital platforms to more than 1 million monthly users across B2B and B2C verticals, securing distribution partnerships with all major mobile operators.
Performance and operational scale delivered a successful PE exit, attracting leading funds and creating substantial shareholder value. Company recognized by Ptolemus and Berg as the telematics leader in Central and Eastern Europe.
Operated in insurance and telematics, with strong regulatory and data‑privacy constraints
Managed complex B2B2C distribution (insurers, telcos, end‑users) similar to retail + online setups
Full CEO mandate in a PE‑backed asset, aligning strategy, P&L and investor expectations
I remain a shareholder and serve as Supervisory Board Member, supporting portfolio transition and strategic roadmap for Telematics Technologies post-exit.
Naviexpert
2012–2017
As CEO, I led the repositioning of Naviexpert into Poland’s premium navigation and digital map platform, combining B2C subscriptions, B2B licensing, and strategic OEM partnerships. I was fully responsible for company strategy, operations, finance, sales, marketing, and investor relations.
During my tenure, I scaled the team from 20 to over 60 employees and drove the company’s transformation into a profitable, fast-growing asset in the leading CEE private equity fund MCI’s portfolio. Key to this growth was the execution of distribution partnerships with Orange, T-Mobile, Plus, and Play, expanding the subscription base from under 100k to 600k monthly active users.
I led a comprehensive turnaround—launching cost-saving data licensing agreements (reducing costs by over 10%), driving EBITDA margin improvement from negative to 34%, and introducing modern hiring and onboarding practices. Our sharpened commercial approach and improved internal culture addressed high staff turnover and unlocked high-performance delivery.
In 2017, I led the equity transaction process that delivered a x15 return on investment for MCI—marking the second-highest exit in the fund’s history and creating substantial shareholder value.
Onet.pl
2006–2012
Joining Onet—Poland’s largest internet portal—in a mid-level role, I quickly progressed to Director of Video & Entertainment, leading a 70+ person team and holding full P&L responsibility for one of the portal’s fastest-growing digital businesses.
I built and scaled new digital verticals—from gaming and lifestyle media to VOD—transforming early-stage concepts into revenue-generating units. I led the creation and launch of Onet VOD, writing the business plan, closing global content deals (BBC, Warner Bros, Sony, Universal), and securing mass-market distribution (notably the Coca-Cola campaign with 70 million co-branded bottles).
Within 18 months, Onet VOD reached 5 million users, achieved positive EBITDA, and gained national industry recognition. My leadership covered end-to-end delivery: strategy, product development, execution, and financial performance.
This chapter at Onet culminated at the executive table, where I helped shape the company’s digital roadmap—laying the foundation for my future CEO and scale-up leadership roles by combining entrepreneurial drive with operational discipline.
Strategic Advisor & Board Member
2023 - Current
Actively serving as a board member and strategic advisor to high-growth ventures in the tech, mobility, marine technology, and dual-use/defense sectors.
Responsible for supporting investor negotiations, growth strategy, operational scaling, and commercial partnerships across both scale-ups and portfolio companies.
Key mandates include:
Model-Art: Strategic Advisor — leading investor negotiations for maritime and defense technology expansion, enabling commercial partnerships for rigid inflatable boats (RIB) and unmanned surface vehicle (USV) platforms.
Telematics Technologies: Supervisory Board Member — supporting portfolio transition, strategic roadmap, and continued value creation post-exit.
Trusted by founders, investors, and PE funds for strategic clarity, discipline-driven execution, and hands-on support in complex, high-stakes environments.
What I Bring to the Table
P&L leadership in regulated, omni‑channel businesses
15+ years as CEO / C‑level in insurtech, data platforms and retail tech.
Full P&L ownership in PE‑backed and corporate environments.
Data, AI and platform‑driven growth.
Consistently translate technology into clear, measurable commercial outcomes
Built large‑scale data platforms (12k+ POS, 140+ brands) and telematics / AI products
Turnaround and culture change.
Led multiple businesses from low or no EBITDA to sustainable profitability.
Known for simple KPIs, clear accountability and strong execution discipline.
Stakeholders, governance and long‑term value
Experienced with PE funds, corporate HQs and public‑sector‑oriented tech platforms.
Operate on a 3–5 year horizon, focused on durable value creation for owners.
Let’s connect adambakowski@gmail.com