Adam Bakowski
CEO/Operator driving performance in regulated, high-volatility environments.
I lead consumer-facing businesses where margin discipline, incentive design and execution speed determine enterprise value.
I am most effective in situations requiring rapid stabilization, clarity of ownership and disciplined execution.
I operate at the intersection of:
revenue volatility
regulatory complexity
margin sensitivity
and organizational transformation
I build control first.
Then scale.
Fortuna Entertainment Group
General Manager Poland (2026– )
Fortuna Online Zakłady Bukmacherskie is a leading, fully licensed sports betting operator in Poland and part of Fortuna Entertainment Group (FEG) — the largest betting and gaming group in Central and Eastern Europe, with nearly 30 years of operating experience across Poland, the Czech Republic, Slovakia, Romania, Croatia and Montenegro.
FEG operates in tightly regulated markets and combines strong local brand presence with centralized governance, risk management and technology standards at Group level.
As General Manager for Poland, I hold full P&L accountability in a highly regulated, margin-sensitive and performance-driven market.
Mandate:
Stabilize revenue in a volatile betting environment
Strengthen incentive governance and bonus efficiency
Protect margin under regulatory constraints
Simplify structure and clarify accountability
Align local execution with Group financial and risk standards
Fortuna Entertainment Group is backed by Penta Fund, a Central European private equity group with diversified holdings and institutional governance standards. The ownership structure requires disciplined financial management, strong regulatory alignment and consistent performance delivery.
IPH, Eurocash Group
CEO (2023 – 2025)
Built and led a data monetization business within a large retail group.
Full P&L ownership
Operated in a heavily regulated FMCG environment
Integrated digital and offline revenue streams
Built governance across corporate HQ and multiple stakeholders
Delivered a new digital revenue engine within a complex group structure.
Built and scaled a high-growth SaaS and insurance telematics business in partnership with major insurers and telcos.
Full strategic and operational control
Long-term enterprise partnerships (PZU Group, Orange, Play, Plus, T-Mobile)
High-margin, data-driven model
Exit in 2023
Telematics Technologies
Co-founder and CEO (2017 – 2023)
Naviexpert
2012–2017
As CEO, I led the repositioning of Naviexpert into Poland’s premium navigation and digital map platform, combining B2C subscriptions, B2B licensing, and strategic OEM partnerships. I was fully responsible for company strategy, operations, finance, sales, marketing, and investor relations.
During my tenure, I scaled the team from 20 to over 60 employees and drove the company’s transformation into a profitable, fast-growing asset in the leading CEE private equity fund MCI’s portfolio. Key to this growth was the execution of distribution partnerships with Orange, T-Mobile, Plus, and Play, expanding the subscription base from under 100k to 600k monthly active users.
I led a comprehensive turnaround—launching cost-saving data licensing agreements (reducing costs by over 10%), driving EBITDA margin improvement from negative to 34%, and introducing modern hiring and onboarding practices. Our sharpened commercial approach and improved internal culture addressed high staff turnover and unlocked high-performance delivery.
In 2017, I led the equity transaction process that delivered a x15 return on investment for MCI—marking the second-highest exit in the fund’s history and creating substantial shareholder value.
Onet.pl
2006–2012
Joining Onet—Poland’s largest internet portal—in a mid-level role, I quickly progressed to Director of Video & Entertainment, leading a 70+ person team and holding full P&L responsibility for one of the portal’s fastest-growing digital businesses.
I built and scaled new digital verticals—from gaming and lifestyle media to VOD—transforming early-stage concepts into revenue-generating units. I led the creation and launch of Onet VOD, writing the business plan, closing global content deals (BBC, Warner Bros, Sony, Universal), and securing mass-market distribution (notably the Coca-Cola campaign with 70 million co-branded bottles).
Within 18 months, Onet VOD reached 5 million users, achieved positive EBITDA, and gained national industry recognition. My leadership covered end-to-end delivery: strategy, product development, execution, and financial performance.
This chapter at Onet culminated at the executive table, where I helped shape the company’s digital roadmap—laying the foundation for my future CEO and scale-up leadership roles by combining entrepreneurial drive with operational discipline.
Strategic Advisor & Board Member
2023 - Current
Actively serving as a board member and strategic advisor to high-growth ventures in the tech, mobility, marine technology, and dual-use/defense sectors.
Responsible for supporting investor negotiations, growth strategy, operational scaling, and commercial partnerships across both scale-ups and portfolio companies.
Key mandates include:
Model-Art: Strategic Advisor — leading investor negotiations for maritime and defense technology expansion, enabling commercial partnerships for rigid inflatable boats (RIB) and unmanned surface vehicle (USV) platforms.
Telematics Technologies: Supervisory Board Member — supporting portfolio transition, strategic roadmap, and continued value creation post-exit.
Trusted by founders, investors, and PE funds for strategic clarity, discipline-driven execution, and hands-on support in complex, high-stakes environments.
How I Operate
Restore control before scaling
Eliminate joint accountability
Simplify structure and empower single ownership
Align local execution with group governance
Drive performance through financial discipline
Protect enterprise value during transformation
I lead complex consumer businesses in environments where:
daily revenue volatility is real
incentives directly impact margin
regulatory constraints are structural
execution discipline determines survival
I specialize in stabilization, structural simplification and performance-driven growth.
Let’s connect adambakowski@gmail.com